WEST VIRGINIA INTERNATIONAL YEAGER AIRPORT UNVEILS NEW BRANDING

WEST VIRGINIA INTERNATIONAL YEAGER AIRPORT UNVEILS NEW BRANDING

WEST VIRGINIA INTERNATIONAL YEAGER AIRPORT UNVEILS NEW BRANDING

On Wednesday, February 23, 2022, West Virginia International Yeager Airport (CRW) unveiled its new brand, showcasing our story of transformation while maintaining our roots through our new tagline, “It starts at home.”

In developing the new logo, CRW wanted to balance our history with our vision for aviation in West Virginia. Our new logo acknowledges the Airport’s physical location and our state’s nickname, The Mountain State, as portrayed with imagery in the logo.

While the logo has changed, CRW’s mission to become the state’s most important economic engine has not; that is represented by the curved line touching the mountain and arching into the sky to define a flight path as we make advances in aviation and education.

Even as our name has changed over the years from Kanawha Airport to Yeager Airport to West Virginia International Yeager Airport, CRW, our airport code, will always remain the same. Every detail of who we are is represented, down to the detail of the font used for CRW, visually communicating our forward momentum.

“Our new brand is indicative of the vision we have for CRW’s future as it encompasses our continued commitment to West Virginia,” Airport Director & CEO Nick Keller. “As we accelerate the forward momentum, we realized our brand needed to evolve and match the responsibility we have to become the largest economic engine in the state.”

When designing this logo, CRW contracted with the Vela Agency, knowing they would take on the big challenge with creativity and a thorough understanding of who we are.

Customers will see a completely redesigned look beginning with CRW’s website and social media platforms.

 

WEST VIRGINIA INTERNATIONAL YEAGER AIRPORT HOME BASE FOR MILITARY AIRCRAFT RAPID FUELING

WEST VIRGINIA INTERNATIONAL YEAGER AIRPORT HOME BASE FOR MILITARY AIRCRAFT RAPID FUELING

WEST VIRGINIA INTERNATIONAL YEAGER AIRPORT HOME BASE FOR MILITARY AIRCRAFT RAPID FUELING

Through West Virginia International Yeager Airport’s (CRW) Home Base Program, CRW will again welcome military aircraft to refuel by rapid fueling.

Rapid or “hot” refueling is the process of refueling an aircraft while at least one engine is still running. Hot fueling reduces the time it takes an aircraft to get back into the air and carry out additional missions.

Shutting down the aircraft, fueling, and starting back up can take more than an hour, while hot fueling takes just 15 – 20 minutes. CRW is a certified rapid fueling location and uses the same procedures to hot fuel that are used on military bases around the world.

CRW Airport Director & CEO, Nick Keller, says the increased military flights will benefit the Airport and the community.

“Hot refueling puts agility at the forefront,” said Nick Keller, Airport Director & CEO. “Military aircraft can land at CRW without shutting off their engines and then reliably and quickly take back off to fulfill another mission.”

In 2021, the Home Base Program attracted over 150 military units to CRW for fuel. As a result, CRW hopes to drastically increase the economic impact of the Home Base Program on the local economy in 2022. The public may notice additional military air traffic in the area in the coming months. Hot refueling is heavily regulated and the airport’s program has received approval from the Defense Logistics Agency.