WEST VIRGINIA INTERNATIONAL YEAGER AIRPORT UNVEILS NEW BRANDING
On Wednesday, February 23, 2022, West Virginia International Yeager Airport (CRW) unveiled its new brand, showcasing our story of transformation while maintaining our roots through our new tagline, “It starts at home.”
In developing the new logo, CRW wanted to balance our history with our vision for aviation in West Virginia. Our new logo acknowledges the Airport’s physical location and our state’s nickname, The Mountain State, as portrayed with imagery in the logo.
While the logo has changed, CRW’s mission to become the state’s most important economic engine has not; that is represented by the curved line touching the mountain and arching into the sky to define a flight path as we make advances in aviation and education.
Even as our name has changed over the years from Kanawha Airport to Yeager Airport to West Virginia International Yeager Airport, CRW, our airport code, will always remain the same. Every detail of who we are is represented, down to the detail of the font used for CRW, visually communicating our forward momentum.
“Our new brand is indicative of the vision we have for CRW’s future as it encompasses our continued commitment to West Virginia,” Airport Director & CEO Nick Keller. “As we accelerate the forward momentum, we realized our brand needed to evolve and match the responsibility we have to become the largest economic engine in the state.”
When designing this logo, CRW contracted with the Vela Agency, knowing they would take on the big challenge with creativity and a thorough understanding of who we are.
Customers will see a completely redesigned look beginning with CRW’s website and social media platforms.